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Cultural Leadership program
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The Cultural Leadership program will recruit experts in the field to train participants in such areas as human resources and finance management, building fundraising campaigns, and best practices for board members. The curriculum is being created based on feedback from TBA member organizations about what topics they were most interested in studying. The inaugural session of the Cultural Leadership program is supported by a grant from the National Endowment for the Arts, ensuring that training sessions are low-cost or free.  Anyone will be able to sign up for sessions on the TBA website, and discounts will be available for TBA members.

• 2018 Session Schedule

Registration now open!

Cost for each session: $30 Member Rate / $40 Non-member Rate


Good Governance Builds Great Theatre

Saturday, February 3, 2018; 10am-12pm
Location: Theatre Bay Area offices, 1119 Market Street, Second floor - near Civic Center BART
Instructor: Dr. Anne W. Smith

The board of trustees/directors and staff leadership are responsible for the health and vitality of an arts non-profit organization. This workshop focuses on the practical elements of a productive working relationship among the leadership. How can a healthy, engaging experience be built? And how does this work between board and staff connect to core activity? In this session, equally valuable to new and veteran board members and executive staff, Dr. Smith will cover the major principles of board engagement and governance responsibilities.

Dr. Anne W. Smith is an arts consultant recognized as a leader in the field of arts administration in a variety of roles including advocate, arts professional, planning and organizational development consultant, professor, and arts educator serving a variety of interests nationally and internationally. She was a long term Arts Management and Arts Professor at Golden Gate University (now retired). Trustee for Theatre Bay Area, San Francisco Center for the Book, Chair of the Fountain Project Foundation, Arts Forum Chair of the Commonwealth Club of California and Past President of The Book Club of California. Previously interim Executive Director for San Francisco Center for the Book, Book Club of California, and San Francisco Circus Center, Program Manager for California Arts Council, Director of SummerDance Festival, the San Francisco Arts Commission Arts Festival, and General Manager for Dance Spectrum Ballet and ODC Performance Gallery. Previously a Trustee for Medical Clowns Project, California Arts Advocates, San Francisco Girls Chorus, California Lawyers for the Arts Chanticleer, Dance Bay Area, the California Association of Dance Companies, Institute for Non-Profit Management, University of San Francisco, IZZIES Awards committee, World Arts West. DPA from Golden Gate University, an M.A. in Humanities & Curriculum from Columbia University and a B.A. in English from State University of New York.

Empowered Advocacy: Making Change
Thursday, February 22, 2018; 10am-12pm 
Location: Theatre Bay Area offices, 1119 Market Street, Second floor - near Civic Center BART
Instructor: Brad Erickson

Whether it’s fighting to save the NEA, backing a local measure to fund the arts, or creating a pop-up performance space in an empty storefront or public park, arts makers need the “know how” and tools to work with public policy makers at every level. At this session, you’ll find out what a 501(c)3 nonprofit can do in terms of advocacy (a lot!), and you’ll learn what to avoid. 

Brad Erickson serves as executive director for Theatre Bay Area, one of the nation’s largest regional performing arts service organizations, with more than 300 theatre and dance company members and some 2,200 individual members. For fifteen years, he has led the organization’s efforts to support, promote and advocate for the region’s vibrant theatre and dance community. Under Erickson’s leadership, Theatre Bay Area has gained a national reputation for innovative programs and services for the field. Theatre Bay Area’s nationwide study on the intrinsic impact of the theatre experience on the audience is a leading example. Erickson serves as treasurer of Californians for the Arts and California Arts Advocates and as California State Captain for Americans for the Arts. In 2016, he received the Alene Valkanas Awards for Statewide Arts Advocacy from Americans for the Arts. Also a playwright, his plays have won several awards and have been produced in theatres from San Francisco to Indianapolis. His most recently produced play, American Dream, el sueno del otro lado, premiered at San Francisco’s New Conservatory Theatre Center in August 2013 to critical acclaim. Erickson received a B.F.A. in Acting from the Goodman School of Drama (now The Theatre School) at DePaul University.

What's The Story: How To Read & Request Financials As A Board Member
Saturday, March 17, 2018; 10am-12pm 
Location: Theatre Bay Area offices, 1119 Market Street, Second floor - near Civic Center BART
Instructor: Jericha Senyak

Nonprofits benefit enormously when their boards have the tools to ask the right questions about their financials, but if you're not a CPA, how do you know what questions to ask? This 2-hour workshop geared towards board members without accounting backgrounds.

Jericha Senyak is a financial consultant specializing in arts nonprofits. Her client work focuses on budget and grant management, increasing financial literacy for arts administrators, developing strong financial systems for small nonprofits, and helping arts organizations increase their financial health and sustainability. She is a Bay Area native with many years of interdisciplinary arts training and a deep grounding in critical theory, social justice, and public/socially-engaged arts. Her clients include local, award-winning theater and dance companies, orchestras and choirs, visual artists, experience designers, arts service organizations, and more. She works to empower her clients to plan for success, build solid infrastructure, and see their finances as a source of confidence and not anxiety. She runs her own tiny arts organization, the Museum of Joy, which has received two San Francisco Awesome Foundation awards and was recently featured in the New York Times.

• Past Cultural Leadership Events

Weekend Finance Bootcamp - December 2 and 3, 2017

This weekend training is designed towards creating a greater sense of financial literacy for nonprofit arts workers, so if that's you, you are WELCOME HERE. Learning these concepts will empower you to take control of your project or company’s finances, respond more readily to challenges and opportunities, and represent your finances accurately. This is not is a business school accounting course, nor is it a Quickbooks tutorial. This is about learning and operationalizing finance concepts to better serve your work.

Cultural Equity, Diversity, and Artistry in Casting - September 19, 2017

This free community forum explored the legal, ethical, and aesthetic aspects of inclusive casting. Read a recap of the forum, listen to an archival recording, and find more resources on the topic (coming soon).

Questions or to receive information about future workshops? Please contact:

Rachel Fink
Managing Director