The Audience Database is one of the largest and most comprehensive collective audience databases in the country. Registering 1.5 million households drawn from 75+ participating arts and culture groups, this resource developed with TRG Arts' national Data Center is open to all Bay Area arts and cultural nonprofits, helping to cut campaign costs and market and fundraise more effectively.
Participating arts and culture producers, presenters and educational institutions come from all disciplines, including dance, music, museums, art galleries, historical societies, literary organizations, film, and of course theatre!
Know your audience. Grow your audience.
The Audience Database is a cooperative cloud-based patron database and community network that allows users from the whole Bay Area to:
- Target arts consumers for marketing and fundraising campaigns
Check out our slideshow from the 2015 TBA Annual Conference session for more information about these features and try out the worksheet to calculate your Return on Investment.
Who else is participating?
How can I join?
If you are a company member of Theatre Bay Area, be sure to log in to see your discounted pricing reflected.
Once your purchase is complete, first-time users will be asked to fill out TRG's New Member Survey and the U.S. Post Office Processing Acknowledgement Form to allow your data to be run through the National Change of Address Registry. It takes two months to get full access, so new organizations that join by September 30 will receive complete access by December 2.
Contact Laura Ng, Marketing Associate, or call (415) 430-1140, ext. *15.
Long-time Lemonade Fund supporter, ATLAS alum, and playwright/educator Terry Boero talks about the dramaturg's joy in nurturing creative impulses in others Read all about her here.